Autoresponder Features To Look For

There are important features to look for when choosing your autoresponder program or service. These include:
Allowed length: be sure to check whether the service limits how long sales letters can be.
Response time: how long do customers wait for an answer when they visit your site for information? They should be receiving an email from your service immediately.
Options: you should be able to choose between HTML and plain-text versions of emails, and subscribers should be able to "opt-out" or unsubscribe if they don't want to receive further emails.
Daily Reports: since your autoresponder emails are part of your marketing program, you'll want to know how successful it is (and which ones are working!) by being able to view stats on subscribers, unsubscribe requests and other information. This information will help you target your marketing efforts, and drop or change the emails that don't generate a good response rate.
Flexibility: make sure that you can change or personalize your emails, free of charge. You will want the option of making changes to emails, since most marketers like to "tweak" their copy from time to time.