Making Autoresponders Part of Your Marketing plan
Autoresponder emails can be an integral part of any business CRM (Customer Relationship Management plan) notes Smith: "Smart businesses today are using emails, because of the push to downsize, with less manpower to accomplish things. Autoresponders let you contact your customers, but without paying for human manpower, and can literally add fuel to a good web site in gathering sales."
Temple agrees that autoresponders are an important part of online marketing, but adds that they don't replace other methods. "They're an addition, not really a replacement. Each sale does generally require a "human touch," however there are some times that the autoresponders will close a deal by itself. They are our "automated follow-up" mechanism, and do that extremely well."
Temple shares how he uses email autoresponders in his personal marketing approach:
1) Drive qualified hits to the site.2) Convince a prospective customer to sign up for a free trial account.3) Send out auto-responder messages frequently.4) Personal follow up by telephone / email as soon as reasonably possible.
Email autoresponders are an integral part of the follow-up process in this marketing plan.
Jerry Powell of Ready-Set Internet believes that autoresponders are a useful tool when used correctly as part of a balanced marketing plan. He does advise caution when first learning to use them, though: "I bring in new customers with other marketing methods and use the autoresponder to get the info to them quickly. You do need to make sure that you set up your autoresponder to prevent inadvertently Spamming people. IT HAPPENS! Sometimes autoresonders can hurt you too, so you need to be careful when using them. "
At the same time, Powell sees the value of autoresponders, and uses them because they support his marketing efforts online. "Autoresponders are a tool that automates follow-up with your customers," he states. "In fact, I believe that autoresponders are one of the top three tools needed to run an effective campaign. They are also one of the top tools you need for customer service support."
Temple agrees that autoresponders are an important part of online marketing, but adds that they don't replace other methods. "They're an addition, not really a replacement. Each sale does generally require a "human touch," however there are some times that the autoresponders will close a deal by itself. They are our "automated follow-up" mechanism, and do that extremely well."
Temple shares how he uses email autoresponders in his personal marketing approach:
1) Drive qualified hits to the site.2) Convince a prospective customer to sign up for a free trial account.3) Send out auto-responder messages frequently.4) Personal follow up by telephone / email as soon as reasonably possible.
Email autoresponders are an integral part of the follow-up process in this marketing plan.
Jerry Powell of Ready-Set Internet believes that autoresponders are a useful tool when used correctly as part of a balanced marketing plan. He does advise caution when first learning to use them, though: "I bring in new customers with other marketing methods and use the autoresponder to get the info to them quickly. You do need to make sure that you set up your autoresponder to prevent inadvertently Spamming people. IT HAPPENS! Sometimes autoresonders can hurt you too, so you need to be careful when using them. "
At the same time, Powell sees the value of autoresponders, and uses them because they support his marketing efforts online. "Autoresponders are a tool that automates follow-up with your customers," he states. "In fact, I believe that autoresponders are one of the top three tools needed to run an effective campaign. They are also one of the top tools you need for customer service support."
diposting oleh global pada
11.04
0 Komentar:
Posting Komentar
Berlangganan Posting Komentar [Atom]
<< Beranda